If you are a Doctor, doctor´s office manager, Doctors office manager, nutritionist or physiotherapist?
Then this course could help you to plan and execute your marketing activities from the ground up.
The course uses examples from a variety of medical practices but whatever your specialty, it can help
you understand and apply the essential marketing fundamentals to your private practice.
If you want to be successful with promoting your private practice, attracting and retaining more
clients through the different marketing tools (website, Facebook, networking and print materials),
this might be the Udemy course for you! You get principles and strategies that will work for you based
on experience practicing and teaching marketing for more than 19 years. Take this course today and get
the best results from your marketing!
But I have to warn you, this is not a theoretical course, it is an action oriented course. You have to
commit to doing the activities outlined and filling the provided worksheets.
Who this course is for:
For those students aspiring to be professionals on their fields who want to spice up their careers with
some added exposure in their studies and career.
What you would you get exposed to:
- Introduction to the course
- Understanding the background of Online Education Vs Offline education
- Identify your environment
- Disruptive Innovations
- Disruptive innovation in the Health industry
- Who are your customers/ Clients and your segments.
- Doctors and Communication.
- Doctors and Entrepreneurship
- Learn how to stand out.
- Doctors and Social Media Marketing
- Doctors in the next decade
- The Doctor | The Vlogger
- Google | YouTube | LinkedIn Business
- The Complete Guide to Partnership Marketing - Social Media depression & many more
Create your own unique brand to position yourself as a leader in your area of health, and attract more
patients and referrers.
Create a 12-month marketing plan customised specifically for your private practice.
Write website content that will give prospective patients the confidence to take the next step and book
Reach thousands of prospective patients through Facebook adverts and Google ads.
Write engaging social media posts.
Enhance your public profile through working with the media and health journalists.
Access to proven email and phone scripts to increase conversion of enquiry into new patient
Analysis and tracking template so you can measure your marketing activity success.
Lifetime access to extensive photo library.
Ensure your marketing meets local healthcare advertising regulations.
Course Content with Learning Outcomes
When you attend this 1-day digital marketing workshop, you will not only learn what works to attract
patients — and what doesn’t, you will also receive expert guidance from a couple of digital marketing
experts having 10+ years of experience in marketing and healthcare industry. Better still, because we
cap attendance, your meeting will be interactive, relevant, fun, and highly beneficial.
No academic theory here. Instead, we will share strategies that are proven to work in the real world.
You will be amazed by the amount of useful, practical information you receive in just 4 – 5 hours.
Here’s a list of strategies that will be covered with real-life examples during the session. You might
already be familiar with some of them; but we will explain to you the best practices and things to avoid
to help you improve your existing campaigns, better deal with your digital marketing agency, and better
control your existing in-house team: